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Business / by Vallarasu raina / 96 views
Business-level strategy is the strategic planning for a business to create an organization to create value for its customers. It is a new way to help the company act as a whole unit to reveal its unique assets and increase competitiveness.
The ultimate goal of business-level strategy is to achieve sustainable competitive advantage and win through plan execution.A cost leadership strategy is to focus on a broader market. The company continuously strives for cost reduction in many areas. To gain cost efficiency, the company pursues more forward and horizontal integration. All businesses compete on price. A lower-priced product will attract more and more customers, but it will absolutely affect profitability. The company can follow some ways to reduce its
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